Studio Brassy, Web and Graphic Design

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Logo Design: DoubleTime Personal Assistants

By BrassyDel
Friday, March 7th, 2014

Several months ago, I completed a rebranding project for DoubleTime Personal Assistants. I worked with Kelli Parsons, the owner, to create a new brand identity (including a new name), corporate-friendly color palette, logo, and total design aesthetic.

The clock was created from scratch in Photoshop CS2 as a vector graphic, rasterized for print materials. The text portion utilizes three seperate commercial use typefaces (fonts), which  may be a fun exercise for any fellow typography junkies to pick out. (Admit it, you recognized FORQUE right away, didn’t you?) I utilized one more typeface with two different treatments for coordinated marketing materials. The final color palette uses a total of 9 distinct hexadecimal color codes, though I’d feel secure calling it “blue, yellow, and silver” (because I like to make other designers cry).

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Categories : Design & Tech, Graphic Design
Tags : branding, commissions, graphic design, hire me, logo design, marketing

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