Several months ago, I completed a rebranding project for DoubleTime Personal Assistants. I worked with Kelli Parsons, the owner, to create a new brand identity (including a new name), corporate-friendly color palette, logo, and total design aesthetic.
The clock was created from scratch in Photoshop CS2 as a vector graphic, rasterized for print materials. The text portion utilizes three seperate commercial use typefaces (fonts), which may be a fun exercise for any fellow typography junkies to pick out. (Admit it, you recognized FORQUE right away, didn’t you?) I utilized one more typeface with two different treatments for coordinated marketing materials. The final color palette uses a total of 9 distinct hexadecimal color codes, though I’d feel secure calling it “blue, yellow, and silver” (because I like to make other designers cry).
